World of Coca-Cola's ICONS Exhibit

Atlanta, Georgia

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World of Coca-Cola's ICONS Exhibit

Exploring the History of a Pop Culture Icon

The ICONS exhibit is the latest addition to the World of Coca-Cola. This 1,700-square foot exhibit delves into the quintessential elements that make Coca-Cola one of the most recognizable and iconic brands in the world. Through a combination of artifacts, immersive environments, and digital interactives, visitors have the opportunity to relive unforgettable pop culture moments associated with Coca-Cola.
  • Client

    World of Coca-Cola

  • Location

    Atlanta, Georgia

  • Sector

    Entertainment

  • Discipline

    Exhibit Design, Experiential Graphics

  • Photography

    World of Coca-Cola and Entro

A Grand Welcome and Hands-On Creativity

ICONS begins with a striking Coca-Cola script marquee sign, which once adorned the top of the World of Coca-Cola building. This larger-than-life entrance sign sets the tone for the journey ahead.

 

Visitors are next invited to engage with a playful touchscreen interactive where they can try their hand at drawing the famous Spencerian script logo – a great way to connect directly with the brand’s logo design.

The dynamic ribbon, a signature element of Coca-Cola’s visual identity, is brought to life in three dimensions. The ribbon shape punctures the exhibit’s central wall, creating a striking design feature that frames photo opportunities for visitors.

Embedded within the central dividing wall, display cases feature artifacts that represent some of Coca-Cola’s most memorable icons, including the contour bottle, Santa Claus, and the Arden Square. The brand’s 130-year history becomes tangible through the objects and elements that have made Coca-Cola a household name.

Entro collaborated with the Creative Team at the World of Coca-Cola to infuse the space with the brand’s essence. Together, we planned and paced the visitor flow and experience, pairing moments of interactivity with moments of reflection.
A Bit of Frigid Fun

At the rear of the exhibit, an icy cold environment encourages visitors of all ages to immerse themselves and take photos the Coca-Cola Polar Bear.

 

The exhibit culminates in a spectacular interactive where visitors can share their personal experiences and memories of Coca-Cola – their Coke story. It’s a moment that builds a sense of community and connection, linking residents and tourists together through their shared experiences with the brand.

The ICONS exhibit successfully blends historical artifacts with modern interactive elements. By exploring what makes Coca-Cola so iconic, the exhibit both celebrates the brand's past and reinforces its enduring presence in popular culture.

Learn more about the World of Coca-Cola’s ICONS Exhibit.

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