Scotiabank Arena

Back To Projects
Scotiabank Arena

Scotiabank Arena

Scotiabank Arena underwent a multi-year revitalization led by Maple Leaf Sports and Entertainment to upgrade the venue’s concourses, clubs, suites, retail areas, and digital infrastructure while remaining fully operational.Entro, which originally designed the arena’s wayfinding system when the building opened in 1999, was brought back to lead the redesign of the environmental graphics and signage program. The project required a system that could adapt to phased construction, large event crowds, and changing visitor experiences across the arena.
  • Client

    Maple Leaf Sports and Entertainment

  • Location

    Toronto, Ontario

  • Sector

    Entertainment

Entro developed a flexible signage family that could remain consistent across the arena while adapting to different architectural conditions introduced in each renovation phase. The team balanced high-visibility wayfinding with the visual intensity of screens, retail activations, sponsor branding, and live event environments. Darker wayfinding elements were paired with more expressive environmental graphics to maintain clarity throughout busy concourses.

 

Accessibility informed decisions around tactile lettering, Braille, type hierarchy, mounting heights, and colour contrast. Entro also worked closely with architects, interior designers, and MLSE to integrate signage into premium and branded spaces, including areas where atmosphere and audience experience were central to the design intent.

The completed program creates a more cohesive navigation experience across a venue that continues to evolve during active use. Visitors can move through the arena more easily across general seating, premium clubs, hospitality areas, and upper concourses, supported by a consistent visual language tied to the architectural upgrades.

 

The system also supports accessibility and reinforces the arena’s identity as a large-scale entertainment destination without allowing sponsor branding or digital media to overwhelm navigation. Entro’s work connects multiple phases of renovation into a unified experience across the building.

 

Share project

Back To Projects