ATB Centre

A New Standard for Recreation

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ATB Centre

A Recreation Renaissance

Home to the third-largest YMCA in North America, the ATB Centre in Lethbridge has set a new bar for recreation in Alberta. The 380,000-square-foot facility offers state-of-the-art fitness facilities including two NHL-sized skating rinks and an aquatic centre with slides, a lazy river, and a surf simulator.
  • Client

    ATB Centre

  • Location

    Lethbridge, Alberta

  • Sector


  • Architect

    Diamond Schmitt Architects

  • Discipline

    Wayfinding, Experiential Graphics

  • Photography

    Tom Arban

ATB Centre / YWCA check-in desk featuring large
A Big Bold Welcome

Entro designed wayfinding signage to complement the architecture: high ceilings and long corridors meant wayfinding signage needed to be highly visible. Our vision was to create a fun, energetic look and feel that would echo the Centre’s recreational activities and appeal to families and youth. We placed signage at key intersections and often used the entirety of wall surfaces to make bolder statements.

Bright hues of green and blue enliven the interior. We worked with Diamond Schmitt Architects to design mosaic tiling patterns that improved the visibility wayfinding information in key locations. We also recommended using artwork to brighten up traditionally sterile areas and provide a layer of storytelling.

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