McMaster University 10 Bay Residence

Elevating Community and Student Experience

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McMaster University 10 Bay Residence

Fostering Campus Life

To meet the growing demand for high-quality student housing, McMaster University's 10 Bay Graduate Residence was designed with a dual purpose: enriching the Hamilton downtown core and creating a thoughtfully crafted environment that encourages academic achievement while supporting the well-being of its residents. This residence is a key element in promoting a sense of community and connection among students.
  • Client

    McMaster University

  • Location

    Hamilton, Ontario

  • Sector

    Educational

  • Discipline

    Wayfinding, Branding, Experiential Graphics

  • Developer

    Knightstone Capital Management

  • Architect

    Diamond Schmitt Architects

  • Photography

    Lisa Logan

McMaster University 10 Bay Student Residence reception area/lobby with wall-mounted brand identity
McMaster University 10 Bay Student Residence corridor featuring geometrical design on glass film.
Purposeful Design for Community Living

Standing 30 storeys tall at the corner of Bay and King Streets, the residence houses over 644 graduate students and their families. The design redefines student housing by emphasizing the importance of community spaces and the impact of well-crafted living areas. The building’s inviting common areas creates a balanced lifestyle, while the carefully curated living spaces are both functional and welcoming, offering a variety of accommodations to meet diverse needs.

Bringing Spaces to Life Through Shapes and Colours

Entro collaborated closely with Knightstone Capital and McMaster University to develop and shape the branded identity for McMaster’s Graduate Residence. Our team developed place branding and signage, incorporating McMaster’s signature maroon and gold into the building’s identity. We carefully designed the font for the floor numbers and exterior signage, inspired by the building’s multifaceted architectural elements. Each floor was given its own distinct colour scheme, allowing for easy identification and contributing to the residence’s vibrant atmosphere.

  • McMaster University 10 Bay Student Residence residential elevator lobby featuring dimensional floor number in green and large geometric directional sign.
  • McMaster University 10 Bay Student Residence residential elevator lobby featuring dimensional floor number in maroon.
  • McMaster University 10 Bay Student Residence residential elevator lobby featuring wall-mounted geometric directory sign.
  • Detail of elevator lobby dimensional level number in yellow adjacent to an image of geometric directional sign in a corridor with yellow accents.
  • McMaster University 10 Bay Student Residence residential elevator lobby featuring dimensional floor number in blue.

The interior design of 10 Bay is a reflection of the energy and dynamic lives of the students who live there. We used shapes and dimensionality as creative tools to bring life to the building, making spaces feel open, bright, and conducive to student life.

McMaster University 10 Bay Student Residence street scape showing landmark sign
McMaster University 10 Bay Student Residence twilight cityscape featuring entire building.

10 Bay marks our fourth collaboration with Knightstone, following the success of Parkside Student Residence, Campus1 MTL, and CampusOne TO.

Find out more about McMaster’s 10 Bay.

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