The new Sobeys Inc. head office in Mississauga brings over 800 national and regional employees together into one new building with interior spaces designed by SGH Design Partners. Entro developed a fresh and inviting environmental graphics program for the staff offices, conference and meeting centre, and test kitchens.
Colour played an important role in creating a warm and inviting space. Each floor is uniquely branded with its own colour, utilizing a colour gradation to signal the north (lighter shade) and south (darker shade) of the building. Storytelling opportunities personalize the signage and wayfinding program through themed wall graphics.
The placemaking program encourages employee engagement while bringing the Sobeys brand to life. A History Wall highlights Sobeys’ milestones; an Employee Communications Wall encourages corporate team-building; and the Value Champions Program recognizes Sobeys’ employees who have made exceptional contributions to the company.
The program combines a vibrant colour palette with Sobeys’ exceptional food photography to underscore the company’s purpose: to help Canadians Eat Better, Feel Better and Do Better.