
An Exciting Addition to Toronto's King West
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Client
Bjarke Ingels Group (BIG)
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Location
Toronto, Ontario
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Sector
Mixed-use
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Discipline
Exhibit Design, Signage
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Developer
Westbank


The centerpiece of the exhibition was the Serpentine Pavilion, an extraordinary structure designed by BIG and commissioned by Westbank. This “unzipped wall” was made of 1,802 stacked fiberglass boxes, embodying BIG’s signature “pixelated” style and offering a glimpse of the design elements that would define the future KING Toronto project.

Our team collaborated closely with BIG and Westbank to curate an immersive visitor experience. Graphic elements were thoughtfully designed to guide guests on their journey through the pavilion. Panels featuring the story of the Serpentine Gallery mirrored the Pavilion’s forms, while interactive exhibit graphics explored the relationship between patrons and architects. Large-scale models and multimedia installations further enriched the narrative, sparking curiosity among visitors.

Beyond the Pavilion
The visitor experience extended well beyond the physical exhibit. We developed complementary materials, including a sales centre, exhibit programs, books, direct mailers, and exclusive memorabilia such as posters and postcard sets. The Serpentine Pavillion exhibition was free to the public until December 18, 2018.