Memphis International Airport

Memphis, Tennessee

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Memphis International Airport

Navigating a Bright, Open Space

Memphis International Airport has transformed its 1960’s style Concourse B into a bright, modern space that is both beautiful and convenient. Working alongside Alliiance Architects and Memphis-based UrbanARCH, Entro designed the wayfinding program for the 183,000 sf concourse expansion and renovation, which includes 23 new/expanded gates, moving walkways, a new concessions program, lounges, world-class restroom facilities, and a live performance stage.
  • Client

    Memphis International Airport

  • Location

    Memphis, Tennessee

  • Sector

    Airports

  • Discipline

    Wayfinding

  • Architect

    Alliiance Architects and UrbanARCH

  • Photography

    MELLON STUDIO

In addition to the amenities, the atmosphere is different: there is more natural light, more room to move, and a stunning public art program featuring the works of 62 local artists.

The layout of the airport is open, linear, and intuitive, so we kept the wayfinding signage to a minimum. Signs integrate subtly with the environment: you find them where you need confirmation, without being distracted from the art program. We picked up on the interior’s natural materials and used a soothing shade of aqua blue, both of which add a sense of calm to the environment.

Using Virtual Reality to Test Designs

VR testing was integral to the design process, enabling both the client and design team to take a virtual tour of the space and experience all of the interior elements, including signage, to study their placements, colours, and forms – before they were built. Our drawings came to life in a way that facilitated well-informed design decisions.

We look forward to continuing work on the airport’s master planning, as part of the overall Terminal Modernization project.

Find out more about MEM’s modernized concourse.

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