Drexel Station at 30th Street, the first station to unveil new SEPTA Metro wayfinding signage, is now open! For the past four years, Entro has collaborated with SEPTA to develop and implement the SEPTA Metro brand, which unifies its complex rail transit network with bold, color-coded signage designed to make the system welcoming and easy to navigate for all riders.
As one of SEPTA’s most heavily used hubs, this complex station has access to the Market-Frankford Line, five Trolley lines, multiple bus routes, and connections to Regional Rail, making it the perfect starting point to introduce riders to the new simplified naming system.
The new nomenclature uses letters, numbers, colors, and shapes to make the station easy to understand no matter what language you speak, or your level of literacy. These system-wide nomenclature and graphic standards, applied to all lines, standardize communications network-wide, allowing for more confident wayfinding and a better understanding of the full extent of the system.
In addition to improved signage, this newly reconstructed station has been modernized by SEPTA to increase capacity, improve connectivity between transportation modes, and support development in the district. Drexel Station now sports a new glass headhouse; upgraded elevators, escalators, and stairs; enhanced lighting; and new flooring.
Updated colors, letters, and maps are being phased into the new SEPTA.org website and app throughout 2024. The SEPTA Board recently approved a construction contract with Nova Industries LLC to design, fabricate, and install new signage, wayfinding, system identifiers, and route names for 27 stations on the Broad Street Line [B] and in Center City. Phase 1 of a multi-phase project, the station overhauls will begin later this year and continue into 2025. Phase 2, which includes the remainder of the Market-Frankford Line [L] and Subway-Surface Trolleys [T] will begin next year.
Find out more about the SEPTA Metro here and from the Philly Voice.
“The reconstruction of this flagship station will not only improve mobility and enhance access for SEPTA customers; it also demonstrates how transit infrastructure investments build communities and support regional economic growth.”
