Cristina Kelly

Based in Vancouver, Cristina holds a professional accreditation with the WELL Building Standard, which focuses on human health and wellness in the built environment. This, combined with her Honours Bachelors Specialization in Psychology and Sociology from Queens University and extensive experience in branding, provides a unique perspective and understanding of how workplace design contributes to overall team culture and performance.

The WELL Standard has allowed her to understand the complete picture of human wellness, and how graphic design interacts with other features such as air purity and ergonomics to create holistically healthy spaces for people. Specifically through experiential graphic design, workplaces can become celebrations of brand identity, locality and artistry while fostering spatial familiarity.

In this specialiation of brand and wellbeing, Cristina provides strategic direction for a number of clients as well as facilitating stakeholder engagement in the brand development process and advising clients in carrying out communications strategies. To Cristina, a great brand strategy is one that can guide operational decisions, inspire internal and external champions and make a lasting impression with the public.