The Toronto Financial District Business Improvement Area (BIA) represents Toronto’s premier business centre, an area that includes Union Station, the PATH underground walkway and Canada’s five major banks and most prominent firms.
The brand strategy and visual identity is derived by the stature of firms within the district, the buildings they occupy and the desire to showcase this thriving business epicentre.
As a cityscape and a star, the visual identity effectively represents the innovative and dynamic qualities of the downtown core and feelings/personality of the BIA.
Entro further developed the visual language of the brand and produced an extensive graphic standards manual, concept applications, and templates for website, blog, newsletter, trade advertising, and stationery.
Entro also developed a streetscape program for the TFD including banners, street signs, utility box graphics, and construction hoarding.