The Rockefeller University is among the most respected medical research institutions in the world. Its small campus size belies its enormous accomplishments. Contemporary and classic architecture mingle deep within the lush and beautiful grounds, and circuitous pathways create outdoor “rooms.”
Our program unifies and respects the architecture with traditional patinated and oxidized bronze along with contemporary forms and typography. The totems are slim structures of opposing curved panels with extreme rigidity, elegance, and surface area. The panel void conceals LED pathway lighting. Plaque signs echo the totem’s curves. The design appears timeless, at once part of and enhancing its surrounds.
AWARDS:
AMERICAN GRAPHIC DESIGN & ADVERTISING