The Centre for Addiction and Mental Health (CAMH) is a leading hospital that is working to change the stigma surrounding mental illness. The central facility is located in Toronto, with 32 community locations throughout Ontario. Entro developed a master plan for CAMH’s wayfinding system to provide clarity, as well as a donor recognition display as a nod to their generous supporters.
The psychiatric department’s revitalization is attributed largely to the generosity of Gerald Sheff & Shanitha Kachan, who gave gift of $2.5M to the project. Our design for the grand entrance pays homage to Sheff & Kachan. The donor’s names are set in stainless steel letters above the department identifier and contrasted with a vibrant purple. The purple wall not only reflects the CAMH brand, but also the vibrancy and passion that form the core of the organization.
The wayfinding program incorporates patients’ artwork as a major iconographic element. The art is authentic, colourful, and open, providing a sense of pride for CAMH and the surrounding community.