Sleek, contemporary, crystalline. This Shanghai office tower caters to financial service multinationals. All it needed was a name. The owner selected our brainchild “AZIA Center,” for its unique spelling and distinctive attitude, and an exclusive identity was born.
We created a stylish logo and collateral—stationery, leasing brochure, web site—and extended this new
identity right up the walls. Etched, satin glass with stainless steel accents reflect the crystalline appearance, and the architectural pattern of horizontal glass ribs made a subtle background motif. Bilingual Chinese/English typography is a crisp and contemporary complement to the architectural design.