The American Airlines Arena is home to the Miami Heat (NBA) as well as an impressive venue for all types of shows and spectacles. Entro was engaged in the development of the arena’s visual identity, brand, visual language, and wayfinding.
As part of the architectural team, Entro was involved in every facet of the arena’s identity and graphic expression, from its visibility on the waterfront, to the building identification at vehicular approaches and pedestrian walkways, to the naming of concession and retail opportunities.
This project resulted in an immersive branded experience encompassing integrated digital signage, environmental graphics, and marketing materials designed to sell sponsorships within the arena.
BRANDING, WAYFINDING, PLACEMAKING