Victoria, British Columbia


BC Transit is introducing an enhanced network of transit services to the 70+ regions and municipalities in which it operates. To support the rollout, Entro developed a service-hierarchy strategy that yielded a new numbering scheme, distinct service identifiers for the new Rapid, Frequent, and Local bus services, as well as a new standard for mapping.

We applied the service brand identification onto all of the key transit signage types and developed new graphic standard guidelines for all services.

Based on the principles of universal design, bold colour and symbols are the primary cues used to achieve clarity of information, distinguish the various service lines, and promote "ease of travel".

The guidelines serve as the starting point for the expanded application and implementation of the new standards by BC Transit Communications personnel. Entro's program for BC Transit will help to inform, educate and promote the expanded use of transit by residents and visitors.