A Placebrand for the New Winter Park Library & Events Center

May 17, 2021


The new Library & Events Center in Winter Park, Florida, will be a ‘micro-village’ full of social spaces and an epicenter for placemaking. Entro crafted a meaningful place brand and visual identity that contributes to the character of the place and engages the community. (Rendering: Adjaye Associates)

The graphics were primarily inspired by the Library & Events Center’s distinctive architectural design, by world-renowned architect, Sir David Adjaye. The logo’s two angled shapes reflect how the buildings lean into each other, framing the view visitors experience when they arrive at the site.

The brand work, like the architecture, invites further dialogue with the environment and an appreciation of the surrounding area. There is much to draw from in Winter Park, a community known for its abundant outdoor spaces and rich heritage.

These influences are seen as much in the architecture as they are in the graphic language Entro elaborated for the brand. The playful linework evokes these and other relevant themes: rays of Florida sun, the fronds of a palm, the pages of a book, stage curtains, and spotlights, giving subtle cues about the center’s usage and happenings in addition to its locale. Bold colors, adopted from the architectural palette, take their cue from the region’s lush vegetation.

The simplicity of the visual identity, along with its distinctive angles, colors, and forms, lend themselves to creative adaptation. All was designed as such to allow for a rich visual language in keeping with the brand across all touchpoints: banners, posters, brochures, clothing, social media, and signage.

Our goal was to create an identity that helps the Winter Park Library & Events Center to welcome and engage all in this vibrant community village. For more information, visit the City of Winter Park and Adjaye Associates.