We are pleased to announce that our project with the Whitney Museum of American Art recently received recognition from the Society for Experiential Graphic Design (SEGD). The project team, led by Randy Johnson and Brenda Tong, went to Seattle to accept this award.
The Whitney project has won three additional awards with Applied Arts, Communication Arts and the Advertising and Design Club of Canada. For Whitney, our challenge was to extend the graphic standards throughout the environment in order to function effectively, yet be subdued enough so as not to compete with the art. To achieve this, Whitney’s “Responsive W” was selectively used as a graphic element, creating a unique visual language for the wayfinding program. See the project here.
Below, left to right: SEGD President, John Lutz; Randy Johnson (Entro); Brenda Tong (Entro); Arrow Award Sponsor Sandy Schichel from 3M; and SEGD CEO, Clive Roux.