A vibrant addition to the King West neighbourhood, the Unzipped exhibition has been grabbing the attention of Torontonians since the summer of 2018. Housed within a unique structure designed by Copenhagen-based architectural firm Bjarke Ingels Group (BIG) and commissioned by Westbank, the “Serpentine Pavilion” is an “unzipped wall” made of 1802 stacked fibre glass boxes.
Unzipped explores how architecture can play a critical role in community building and art integration through the work of BIG and their collaborations with Westbank. The exhibit is located on the future site of KING Toronto, a large-scale mixed-use development by BIG and Westbank, which will incorporate the architect’s distinctive ‘pixilated’ style.
Entro worked closely with both BIG and Westbank on the Unzipped exhibition to create a cohesive visitor experience through graphic design. An art-piece in itself, the pavilion embodies innovation and experimentation, and our design team needed to help support this vision.
The graphics set the stage leading up to the exhibit, beginning with the story of the Serpentine Gallery applied to panels meant to mimic the Pavilion’s forms. Within the Pavilion, the relationship between patron and architect is explored through exhibit graphics and multimedia content set within the fiberglass boxes paired with large-scale models.
Entro’s work extended beyond the physical site to include the exhibit program, direct mailers, and memorabilia such as poster and postcard sets. Unzipped will be exhibiting (free to the public) until December 2, 2018. Plan your visit here.