BEST PRACTICES FOR BRAND COMMUNICATIONS: CUTA 2015
Operational efficiencies and excellent coordination are key to the seamless integration of mobility choices. So too are strong brand communications to support marketing initiatives and to educate your public of this shifting landscape.
Through a survey of over 67 transit agencies across North America, Europe and Asia, Entro has uncovered best practices for transit communications, which were presented at CUTA 2015. These practices, for any stage of an agency’s journey, ensure connectivity and ease of travel; the key principles of integrated mobility.
Best practices include:
Build an aspirational position that emphasizes choices and improvement.
Create a unique and memorable brand identity that easily translates to all touchpoints.
Provide a brand architecture that is well organized and simplified.