The Evolu­tion of Interac

April 18, 2014


Initially designed in the 1980s, Interac required a refreshed iden­tity to elim­i­nate the outdated tech­nol­ogy in the logo, enhance Interac’s visual pres­ence, and commu­ni­cate the evolu­tion of the brand.

Follow­ing an in-depth and thought­ful creative process, Entro devel­oped a solu­tion that built on the orig­i­nal elements Interac clients have learned to trust, yet effec­tively modern­ized the brand. The result is a highly adapt­able brand iden­tity that honours Interac’s heritage, remains tech­no­log­i­cally appro­pri­ate and main­tains a contem­po­rary a look and feel.