Express­ing Centennial’s Creativ­ity on Campus

The Centen­nial College Story Arts Centre is home to the School of Commu­ni­ca­tions, Media and Design. When Entro was asked to develop the centre’s new signage and wayfind­ing, the intent was to capture the vibrancy of the campus, while comple­ment­ing the unique mid-century modern archi­tec­ture.

The program incor­po­rates play­ful, bold use of typog­ra­phy and colour to empha­size key loca­tions on campus. Colour coding vari­ous zones further empha­sizes desti­na­tions on campus, as well as hidden spaces within the build­ing. This culmi­nates into an impact­ful colour spec­trum, partic­u­larly on the direc­tional wayfind­ing signage. Other sign­types included iden­ti­fi­ca­tion signs for class­rooms, depart­ments, and ameni­ties, along with regu­la­tory and direc­tional signage. The complete program repre­sents a 21st century take on what was previ­ously a tradi­tional mid-century approach.