Sobey’s Graph­ics Support Company Goals and Purpose

The new Sobeys Inc. head office in Missis­sauga brings together over 800 national and regional employ­ees into one new build­ing with inte­rior spaces designed by SGH Design Part­ners. Entro devel­oped a fresh and invit­ing envi­ron­men­tal graph­ics program for the staff offices, confer­ence and meet­ing centre and test kitchens.

The program combines a vibrant colour palette with Sobeys’ excep­tional food photog­ra­phy to under­score the company’s purpose: to help Cana­di­ans “Eat Better, Feel Better and Do Better.”

Colour played an impor­tant role in creat­ing a warm and invit­ing space. Each floor is uniquely branded with its own colour, utiliz­ing a colour grada­tion to signal the north (lighter shade) and south (darker shade) of the build­ing. Story­telling oppor­tu­ni­ties person­al­ize the signage and wayfind­ing program: a History Wall high­lights Sobeys’ mile­stones; an Employee Commu­ni­ca­tions Wall encour­ages corpo­rate team-building; and the Value Cham­pi­ons Program recog­nizes Sobeys’ employ­ees who have made excep­tional contri­bu­tions to the company.