Entro's Recent Speaking Engagements

October 7, 2019

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As part of our involvement in various design organizations and sector-specific conferences, Entro is called upon to provide a unique perspective on today’s placemaking challenges and innovations. Here is a roundup of some of our more recent speaking engagements:

At the Society for Experiential Graphic Design’s 2019 Wayfinding & Placemaking Event in Philadelphia this summer, Entro Partner Cynthia Damar-Schnobb spoke about ‘Placemaking from Eh to Zed’. This talk centered on the topic of diversity as Canada’s strength and how we can involve the community and respond to the various needs through our design. She reviewed a selection of iconic projects within the Canadian urban landscape, each addressing the celebration of community diversity and identity in its own unique way. The audience learned to focus on inclusivity and common interests in today’s place-based community-building while keeping cultural identity strong.

Earlier this Fall, Entro Partner Vincent Mattieu-Gratton spoke at Railvolution, a conference and organization devoted to transforming communities by creating accessible public transportation options. Vincent joined the ‘Wayfinding and Placemaking’ panel with Marc Szarkowski, the Transportation Planner for Maryland Transit in Baltimore and Jada Stevens, the Wayfinding Planner at TransLink in Vancouver. The panel was moderated by Taiwo Jaiyeoba, the Director of Planning, Design and Development for the City of Charlotte. Together they spoke about how wayfinding truly matters in an era of diminishing ridership, and ways to put a city’s transit system on the map. The audience learned about equitable, accessible wayfinding, the latest in comprehensive system navigation protocol, as well astrends to engage physically and visually impaired people and methods to avoid classist transit mode grading.

At the Interior Design Show in Vancouver in September, Entro’s recently WELL-accredited strategist, Cristina Kelly spoke about the WELL Building Standard and the opportunities it presents for various design disciplines to collaborate. Specifically, Cristina discussed the ‘Beauty and Design’ feature of the WELL Standard, which is purposely flexible, but still remains too ambiguous for our industry to implement. The audience learned of innovative techniques and strategies to meet and exceed the objectives of this feature such as representing the cultural atmosphere, optimizing our circadian rhythm, and creating deeper connections to place. She also explained the importance of engaging users in this human-centred design, to build thorough narratives for certification applications.