Adding Vibrancy to PHO’s New Home

October 13, 2015


When Public Health Ontario (PHO) moved to their new home at MaRS, Entro was tasked with creat­ing an engag­ing branded envi­ron­ment and wayfind­ing.

To support wayfind­ing and differ­en­ti­a­tion from floor to floor, we colour coded each of the four levels. The colours trans­late into the room signage as well as the differ­ent hues of translu­cent gels, which are applied in verti­cal stripes to the glass parti­tions in offices and meet­ing rooms. The colour coding of each floor is also supported through the coloura­tion of key entrance areas on each floor. The combi­na­tion of lumi­nous sign mate­r­ial, abstract dot patterns of bacte­r­ial forms, and verti­cal translu­cent gels, give vibrancy to what are typi­cally bland labo­ra­to­ries.

Special trib­ute was given to the late Dr. Low via a large-scale photo rendered in a dot pattern, along with mile­stones of his life and work, for his role in the SARS crisis.