From July 10 to August 15, the Province of Ontario is hosting the Pan Am and Parapan Am Games. The Games include 32 venues spread across the province with 140 sporting events and over 6,000 athletes participating.
Entro, in collaboration with IBI, were hired by the Ministry of Transportation (MTO) to support the signage strategy for public realm wayfinding. This includes over 6,500 signs produced for roadways, transit mobility hubs, and pedestrian paths for the last mile to the venue. Entro developed the graphics for all signage capturing the spirit of the Pan Am TO2015 brand and provided a consistent and integrated system.
The creation of venue codes was a strategic solution to address lengthy proper venue names, which required translation into three languages – English, French and Spanish – and which were safely legible from a distance on highways. This challenge was coupled with the fact that many of the existing venue names could not be used due to a conflict of venue sponsor names. The resulting solution was to brand each venue with a three-letter code that could create an impactful and memorable graphic for tickets, maps, brochures, and signage, in a universal language for spectators from all countries. Approaching the venue the signs are clearly visible from highways, roadways, pedestrian walkways, and transit stations, to ensure that all spectators are guided safely to the events.
The planning, design and implementation of this comprehensive program took two years to develop along with significant collaboration and input from over 25 stakeholders and municipal partners.