Creat­ing Visual Impact for the Legacy of Pan Am

The CIBC Pan Am/Parapan Am Aquat­ics Centre and Field House repre­sents the largest invest­ment ever in Cana­dian amateur sport history. The facil­ity is a signif­i­cant addi­tion to the GTA as it doubles the number of Olympic-sized pools in the region and meets inter­na­tional compe­ti­tion stan­dards. During the Pan Am and Para­pan Am Games (July 10 to August 15) the complex will host swim­ming, diving, roller speed skat­ing, pentathlon and fenc­ing events. Entro created a compre­hen­sive envi­ron­men­tal graph­ics program to support this premiere Games venue.

The envi­ron­men­tal graph­ics take their cue from the alter­nat­ing tilted planes of the venue’s dramatic roof struc­ture, itself inspired by the rock fissures in the Cana­dian Shield. An abstract graphic form, influ­enced by wave­forms inter­act­ing with light and shadow was created for large-scale wall treat­ments in the build­ing inte­rior and as a key element on signage. This graphic will be an iconic element during the Games as the dive tower feature back­drop.