A New Look for OICR

April 18, 2014


When the Ontario Insti­tute for Cancer Research (OICR) moved to their new facil­ity at the MaRS tower (College St. and Univer­sity Ave., Toronto), Entro devel­oped a simple yet repre­sen­ta­tive signage and iden­tity program.

The approach to the recep­tion area set the tone for the rest of OICR’s 5th floor space. The OICR logo was empha­sized with halo illu­mi­na­tion along­side a line draw­ing of a super-sized Circos map (a map used for cancer research). The map line draw­ing was then applied as a distrac­tion pattern through­out the office. The room signage itself was designed to be mini­mal and straight­for­ward to contrast the more complex visual elements of the space.