Reflect­ing Change at OCADU

April 9, 2015


OCADU required a new iden­tity to signal the change in the school’s status and name. Like­wise, the old wayfind­ing and build­ing iden­ti­fi­ca­tion program needed an upgrade to match the new iden­tity. Entro was selected through a compe­ti­tion to develop the concept design for the exte­rior and inte­rior signage program.

The new wayfind­ing system is visu­ally based on OCADU’s iconic Sharp Centre for Design, designed by Will Alsop, with its black squares dotted all over the build­ing enve­lope. As the preem­i­nent symbol for the centre, it was essen­tial to adapt this design treat­ment to the wayfind­ing system. A second design cue came from the new logo which is comprised of 3 black frames; black and white then became the theme for the signs and a half frame the signi­fier. The univer­sity will roll out the new signage system over the next few months.