Munich Re is a global reinsurance company, with a regional office at the corner of Bay and Richmond in downtown Toronto. The 21st floor of the Toronto office has recently undergone a revitalization intended to foster greater collaboration and creativity. Together with SGH Design Partners, Entro created environmental graphics to adorn two main corridors of this refreshed space.
With Munich Re headquarters located in Munich, Germany, much of the inspiration for the environmental graphics comes from the parks and gardens, most famous the ‘English Garden,’ popular to the region. The gardens speak to a certain relaxed, social atmosphere, including a typical Munich beer garden that is protected by a leafy canopy with light invariably peeking through. These ideas are expressed through a photo collage that offers a forest-like scene, as if looking skyward, with thin white bands that create variation and abstraction. The patterning of the white bands is positioned purposefully within the space, and lightens the overall density of the graphics. The motif and substrate (similar to wallpaper) contribute to the more relaxed and welcoming atmosphere.