Collaboration at Minneapolis-Saint Paul International Airport

March 21, 2018


The largest and busiest airport in the Upper Midwest, Minneapolis–Saint Paul International Airport (MSP) is a key hub for Delta Airlines and was recently voted by Skytrax as the top airport in North America. MSP is in the midst of their 2020 Vision Plan which includes check in, baggage and security consolidation. These changes require an architectural solution with flexible and holistic wayfinding to provide a seamless journey for all passengers.

An early collaboration between MSP, Alliiance and Entro has ensured a cohesive, uniform system for wayfinding that is supported by effective planning and building design. The signage integrates smart technologies, such as electronically monitored security checkpoints and key directional signs that display wait times and direct passengers to appropriate security lines.

Curbside, check-in hall and wayfinding signs were also designed to be dynamic, for on-demand use by the airlines. Incorporating wayfinding strategy and design in the initial planning stages allowed for the development of a solution that provides the right information at the right time, ultimately leading to a more intuitive navigation experience and mechanism for managing congestion.

At an upcoming Society for Experiential Graphic Design (SEGD) Conference in Minneapolis, Entro’s Gord McTaggart, MSP’s Alan Howell and Alliiance’s Jeff Loeschen will discuss how a highly integrated process between the client, architect and EGD firm is resulting in improved passenger experience strategies and setting new standards for best practice to approach comprehensive, terminal-wide program changes.

The new program is being phased in as construction allows. Find out more about Minneapolis–Saint Paul International Airport here.

Also find the newest information on the Minneapolis–St. Paul International Airport Guide website here.