Livingston International is the largest North American customs and compliance expert, and a longstanding client of Entro. The relationship is one of collaboration as we continue to partner with Livingston to develop their marketing materials, including internal posters.
Since creating Livingston’s brand identity in the late nineties, Entro has contributed to the company’s website, annual reports, and regular marketing pieces. The Livingston wordmark was made visually special by introducing arrows to create the letter N. The arrows suggest the idea of movement and flow as well as establishing a focus. This simple yet distinctive wordmark continues to communicate the brand’s essence: to manage the flow of data to keep trade flowing.
This year’s employee survey poster utilizes the arrow from the Livingston wordmark as a window for a photograph, to create a bold poster that is unique to Livingston. The employee survey itself is intended to gauge the company’s performance and gather insight from Livingston’s employees.