Inspired by Jane Jacobs, Jane’s Walk is a movement of free, citizen-led walking tours that promote community story-telling, city exploration and neighbourhood connections. This year Entro hosted a downtown walk about wayfinding.
Similar to human wayfinding, we allowed the visual cues of branded spaces guide our discussion and walk. Our route began at Ryerson Student Learning Centre, continuing through the Yonge-Dundas and Bay-Adelaide intersections and the Bay-King TD Centre and concluding at Union Station.
On the walk, members from the Entro team Udo Schliemann, Raymundo Pavan and Laura Sellors shared insights about the environmental design process and the design-thinking that goes into creating experiences and moving the public through places. Conversations centred around how we move through spaces and how design, branding and signage within that space, affect our experience of it.
More about Jane Jacobs and the Jane’s Walk movement.