Graphis Recog­nizes Entro’s Envi­ron­men­tal Brand­ing

August 31, 2016

Story

Entro recently received two Silver awards from Graphis Maga­zine for our envi­ron­men­tal brand­ing of the Sobey’s head office in Missis­sauga that allowed over 800 regional and national employ­ees to come together under one roof, and Park­side student resi­dence in Toronto which spoke directly to millen­nial culture.

A success­fully branded envi­ron­ment allows the phys­i­cal space to serve as an exten­sion of the over­all brand expe­ri­ence. The goal of both projects was to commu­ni­cate their unique purpose and values to support posi­tive culture and encour­age active aware­ness and stew­ard­ship of the brand. The phys­i­cal envi­ron­ment is the perfect commu­ni­ca­tion tool to accom­plish this as it is highly visi­ble, lasts over time and serves as a constant point of inter­ac­tion with indi­vid­u­als.

Our under­stand­ing of the effect of colour, typog­ra­phy and photog­ra­phy on human percep­tion allowed us to collab­o­rate with our clients to create sensory expe­ri­ences that continue to enrich the over­all percep­tion and engage­ment with the orga­ni­za­tional brand.

Entro also received a Silver award for the CIBC Pan/Parapan Am Aquat­ics Centre and Field House and a Gold award for our work with the Whit­ney Museum of Amer­i­can Art.