Entro recently received two Silver awards from Graphis Magazine for our environmental branding of the Sobey’s head office in Mississauga that allowed over 800 regional and national employees to come together under one roof, and Parkside student residence in Toronto which spoke directly to millennial culture.
A successfully branded environment allows the physical space to serve as an extension of the overall brand experience. The goal of both projects was to communicate their unique purpose and values to support positive culture and encourage active awareness and stewardship of the brand. The physical environment is the perfect communication tool to accomplish this as it is highly visible, lasts over time and serves as a constant point of interaction with individuals.
Our understanding of the effect of colour, typography and photography on human perception allowed us to collaborate with our clients to create sensory experiences that continue to enrich the overall perception and engagement with the organizational brand.
Entro also received a Silver award for the CIBC Pan/Parapan Am Aquatics Centre and Field House and a Gold award for our work with the Whitney Museum of American Art.