'Culti­vat­ing a Design Legacy' to be Released in 2017

September 27, 2016


Begin­ning with Stuart Ash’s design of the 1967 Centen­nial symbol, the office of Gottschalk+Ash became a major leader and author­ity on graphic design in Canada. Inspired by the simplic­ity and time­less­ness of Euro­pean design, G+A created and mobi­lized the brands of major clients such as Amer­i­can Airlines Arena, Air Canada Centre, Ontario Gaming and Lottery Corpo­ra­tion, Royal Bank, and Canada Post. In 2011 Entro, a leader then in signage and wayfind­ing, joined forces with G+A Toronto to continue to trans­late this sensi­bil­ity to 3D spaces and intro­duce a new offer­ing of ‘envi­ron­men­tal brand­ing’.

This fall, we are releas­ing a book titled ‘Culti­vat­ing a Design Legacy: The First 50 Years’ that provides an overview of the first combined 50 years of project history of Entro and Gottschalk+Ash Toronto. Shar­ing their thoughts on design, Stuart Ash, Wayne McCutcheon, Andrew Kuzyk, Tiit Telmet, Ken Carbone, Leslie Smolan, Heather Lafleur, Philip Unger, Veron­ica Chan, Udo Schlie­mann, Randy John­son, Gary Ludwig, Geordie Allen, Peter Adam and Justin Young will reflect on their expe­ri­ences work­ing with both firms. We will review the styl­is­tic decades that deter­mined the course of Cana­dian design, and mile­stones that changed the indus­try signif­i­cantly. We will acknowl­edge the many bril­liant and talented design­ers who went before us – stretch­ing back to Europe in the 1930s – paving the way for our graphic design approach and philos­o­phy. This book will also cele­brate the part­ners we’ve worked with that have been inte­gral to our success, and review some of our favourite and most note­wor­thy projects.

We are excited to release this book, which will be avail­able in 2017. Email toronto@entro.com to reserve your copy. Stay tuned for more details!