Beginning with Stuart Ash’s design of the 1967 Centennial symbol, the office of Gottschalk+Ash became a major leader and authority on graphic design in Canada. Inspired by the simplicity and timelessness of European design, G+A created and mobilized the brands of major clients such as American Airlines Arena, Air Canada Centre, Ontario Gaming and Lottery Corporation, Royal Bank, and Canada Post. In 2011 Entro, a leader then in signage and wayfinding, joined forces with G+A Toronto to continue to translate this sensibility to 3D spaces and introduce a new offering of ‘environmental branding’.
This fall, we are releasing a book titled ‘Cultivating a Design Legacy: The First 50 Years’ that provides an overview of the first combined 50 years of project history of Entro and Gottschalk+Ash Toronto. Sharing their thoughts on design, Stuart Ash, Wayne McCutcheon, Andrew Kuzyk, Tiit Telmet, Ken Carbone, Leslie Smolan, Heather Lafleur, Philip Unger, Veronica Chan, Udo Schliemann, Randy Johnson, Gary Ludwig, Geordie Allen, Peter Adam and Justin Young will reflect on their experiences working with both firms. We will review the stylistic decades that determined the course of Canadian design, and milestones that changed the industry significantly. We will acknowledge the many brilliant and talented designers who went before us – stretching back to Europe in the 1930s – paving the way for our graphic design approach and philosophy. This book will also celebrate the partners we’ve worked with that have been integral to our success, and review some of our favourite and most noteworthy projects.
We are excited to release this book, which will be available in 2017. Email toronto@entro.com to reserve your copy. Stay tuned for more details!
