Corpo­rate Rebrand­ing: What You Need to Know

As compa­nies grow and mature, rebrand­ing is a neces­sary endeavor to stay rele­vant and reflec­tive of who they have become. An effec­tive rebrand can breathe new life into an orga­ni­za­tion for many years to come.

Between groups of stake­hold­ers and often-conflicting ideas, it’s easy to get side­tracked and lose sight of the intended outcome. With years of brand­ing expe­ri­ence for national and inter­na­tional clients, Entro’s creative team offers up some useful tips for marketers to survive a corpo­rate rebrand and make a last­ing posi­tive impact.

» The full arti­cle – “Ten Tips for Surviv­ing a Corpo­rate Rebrand” – by Entro’s Udo Schlie­mann, Prin­ci­pal Creative Direc­tor, and Doreen Colonello, Direc­tor of Brand­ing, can be found Busi­ness section of the Globe and Mail.