As companies grow and mature, rebranding is a necessary endeavor to stay relevant and reflective of who they have become. An effective rebrand can breathe new life into an organization for many years to come.
Between groups of stakeholders and often-conflicting ideas, it’s easy to get sidetracked and lose sight of the intended outcome. With years of branding experience for national and international clients, Entro’s creative team offers up some useful tips for marketers to survive a corporate rebrand and make a lasting positive impact.
» The full article – “Ten Tips for Surviving a Corporate Rebrand” – by Entro’s Udo Schliemann, Principal Creative Director, and Doreen Colonello, Director of Branding, can be found Business section of the Globe and Mail.