Cityscape Displays specializes in the production, installation, removal and recycling of street banners in the city of Toronto and the surrounding area. Formerly Carol’s Flag & Banner, Cityscape underwent a rebrand to mark the evolution of the company. As part of this rebrand, Entro developed the company’s new logo, stationary and website.
The Cityscape logo relies on simple, yet distinctive shapes to create an interesting and original form. The triangular symbol suggests a row of banners as seen in perspective, with the strong diagonal line and negative space denoting a street, with the banners receding into the distance. The capital ‘i’ in the word ‘CITYSCAPE’ replicates the form allowing for a subtle connectedness between the Cityscape wordmark and the symbol.
On stationary, Cityscape’s bold colour palette adds individually to each piece, with the logo lending itself to a vertical format. These vibrant colours further suggest the diversity of banner messages and imitate a bright cityscape. Similarly, Cityscape’s website utilizes colour to define the company’s services and incorporates the triangular element of the logo to highlight important information, creating a unique visual language for the company.
Cityscape is known for their friendly efficiency, honesty, and integrity. Their new identity successfully integrates these positive company characteristics in a bold, original, simple and memorable design.