In preparation for Canada’s 150th birthday in 2017, the Canadian government has called on students to design the Canada 150 Logo. The competition is a highly contentious issue in the design community.
On Global Toronto’s January 19th news broadcast Stuart Ash, designer of Canada’s centennial logo and founder of Gottschalk+Ash, spoke out about the problems of conducting a design contest in this way. Essentially, the government is getting “something for nothing.” Stuart’s centennial logo design is testament to the energy, research and collaboration that contributes to impactful and long-lasting design. (The news segment can be viewed here.)
As a tribute to the centennial logo we have recreated the entire graphic standards manual, initially created in 1966. Within the next few months we will be reprinting copies of the manual for anyone interested in owning their own copy. More details to come.
Entro’s views on the current Canada 150 Logo Design Contest and background information on Canada’s centennial logo are expressed at the following http://entro.com/canada150logo/.