Creat­ing a Sense of Place at Bloor and Isling­ton

March 24, 2016


Together with Starlight Invest­ments Entro devel­oped the name, logo and unified visual language for Bloor Isling­ton Place.

The idea of connec­tion was key. The inter­sec­tion of Bloor and Isling­ton is well known; with a subway station that connects directly to down­town Toronto. The site is centrally located on Bloor Street and is comprised of three linked towers. The complex is also intended for commu­nity with a daycare centre, gym, and multi­ple diverse restau­rants. With this in mind, Entro devel­oped a name that speaks to a sense of place. The Bloor Isling­ton Place logo offers a graphic depic­tion of the archi­tec­ture – the three inter­con­nected build­ings – with hori­zon­tal lines suggest­ing move­ment, connec­tion, and commu­nity.

The ease of orien­ta­tion within Bloor Isling­ton Place is essen­tial for the tenants, their clients, and the pedes­trian traf­fic to and from the subway. We designed signage to clearly demar­cate the entry and exit points to each tower, as well as the thresh­old within the towers to create an arrival sequence. The design is itself elegant, clean, and welcom­ing, utiliz­ing colours that compli­ment the archi­tec­tural envi­ron­ment for an inte­grated look.