Aurigen’s Annual Empha­sizes Collab­o­ra­tive Think­ing

July 20, 2015


“Two heads are better than one” is the central theme of Aurigen’s 2014 Annual Report. Collab­o­ra­tion is itself a guid­ing prin­ci­ple of the company, and the basis for the solid work­ing rela­tion­ship between Auri­gen and Entro.

Spot illus­tra­tions of head profiles – illus­trated by Joanna Szachowska for a second year in a row – further support the theme visu­ally. The bold use of quotes on section titles, for exam­ple: “A Head On Approach to Risk,” for the Oper­a­tional and Risk Manage­ment section, and “A Good Head for Numbers” for the Finan­cial section, suggests a will­ing­ness to be creative. Creativ­ity is also a guid­ing prin­ci­pal for Auri­gen, as their open-mindedness enables them to gener­ate inno­v­a­tive solu­tions for their clients.

The result­ing piece helps commu­ni­cate Aurigen’s exper­tise to their clients, and just as impor­tantly, captures the company’s guid­ing prin­ci­ples.