“Two heads are better than one” is the central theme of Aurigen’s 2014 Annual Report. Collaboration is itself a guiding principle of the company, and the basis for the solid working relationship between Aurigen and Entro.
Spot illustrations of head profiles – illustrated by Joanna Szachowska for a second year in a row – further support the theme visually. The bold use of quotes on section titles, for example: “A Head On Approach to Risk,” for the Operational and Risk Management section, and “A Good Head for Numbers” for the Financial section, suggests a willingness to be creative. Creativity is also a guiding principal for Aurigen, as their open-mindedness enables them to generate innovative solutions for their clients.
The resulting piece helps communicate Aurigen’s expertise to their clients, and just as importantly, captures the company’s guiding principles.