Asia Pacific Design Features Entro's Wayfinding as the Future of Design

September 11, 2018


Asia-Pacific Design (APD) by Sandu Publishing is "one of the most authoritative professional design yearbooks in the Asia-Pacific region", compiling the highest-profile graphic design and detailing the key elements of successful projects in Identity Design, Environmental Graphics, Type Design, Print Design, Poster Design, Package Design, Graphics Design & Extended Products, Multimedia and Logo Design. This year, the theme of the yearbook broached 'The Future of Design', exploring the latest projects of note for the industry with specific emphasis on works that "cover all aspects of people's lives to stimulate original spirit and creative inspiration for designers and strengthen future exchange and cooperation within the Asia-Pacific region". Our wayfinding projects with the Pan Am Aquatics Centre, the Whitney Museum of American Art and Calgary Airport were featured among over 480 pieces of work that reflect design of the future. Read more about these featured projects below.

The CIBC Pan Am/Parapan Am Aquatics Centre and Field House represents the largest ever investment in Canadian amateur sport history. Entro’s environmental graphics took their cue from the alternating tilted planes of the venue’s dramatic roof structure, itself inspired by the rock fissures in the Canadian Shield. An abstract graphic form, influenced by waveforms interacting with light and shadow, was created for large-scale wall treatments in the building's interior and as a key element on signage.

The Whitney Museum of American Art pays tribute to America’s 20th and 21st-century art and artists. The wayfinding carries the brand throughout the spaces in subtle yet identifiable ways, with enough restraint to keep the museum environment simple, elegant, and timeless. The colour palette is essentially monochromatic based on black, grey, and white. The graphics incorporate ‘flexible’ directional arrows that reference the museum’s logo and also act as a container for directional information. Our solution was functionally effective but subdued enough so as not to compete with the art.

The Calgary Airport Authority’s International Facilities Project added two new concourses (D and E) and 24 additional gates to support the growing number of U.S. and international flights offered by YYC Calgary International Airport. Entro created and implemented a multi-year implementation strategy and unique visual language to give passengers clarity and confidence when navigating through the space. Neutral silvers and whites for the international terminal offer contrast to the bright blues and yellows in use in other concourses and ensure the right balance of messaging coverage versus subtlety.