Ryerson Placemaking Study Goes Live

May 11, 2021


Entro is thrilled to be supporting this important research on placemaking. "When you are in a great place, you know it. Yet, defining what makes a great place is difficult and the value of placemaking is often intangible,” said Laura Sellors, Partner, Entro. "We are especially curious for the results of this study and to more fully understand the nuances of purpose, design, and value that must intersect to curate meaningful spaces.”

Led by Ryerson University's Louis-Etienne Dubois, Creative Industries professor at the School of Creative Studies, with support from Entro, Lemay, MASSIVart, and the Daniels Corporation, this research will inform the ROI of placemaking in the planning of projects.

Placemaking, as defined in this project, is a concerted effort to work with local communities to design spaces that reflect their culture, identity, or narrative. It allows public spaces to be transformed into dynamic spaces that contribute to the health and well-being of the people who engage with the environment.

This experimental study will compare the impact of placemaking in a series of virtual reality environments designed by students from the School of Interior Design and curated by the project’s industry partners. Resulting metrics will inform our assessment and communication of the economic, social, and aesthetic value of placemaking in the planning of projects.

Participate in this exciting research study!
We invite those interested to volunteer by participating in this study. Immersive yourself in one of the virtual environments and then complete an anonymous online survey. Your participation involves one session and the maximum time expected is 10 minutes.

To participate in this study, simply click on this link.

For additional information, please contact: Dr. Louis-Etienne Dubois, Associate Professor School of Creative Industries, Ryerson University 416-979-5000 x 553778 le.dubois@ryerson.ca or click here.

This research study has been reviewed and approved by the Ryerson University Research Ethics Board (REB 2020-503) and is funded by Entro, The Daniels Corporation, Lemay and MASSIVart.