Join Entro's Udo Schliemann and Vedran Dzebic as they discuss "The Art and Science of Placemaking" at IDS Toronto!
When: Friday, January 20, 11:30am - 12:30pm
Where: The Metro Toronto Convention Centre South Building, Toronto
Find out more and register here
Entro’s Udo Schliemann, Principal Creative Director, and cognitive neuroscientist Vedran Dzebic, Head of Research and Development at Entro, bring their unique perspectives to the practice of placemaking. In this talk, Udo explores the ways in which placemaking elements such as branded environments, experiential graphics, wayfinding, and identification for public spaces can help to create a sense of belonging, and, ultimately, places people love to visit, live, gather, play, and work. Vedran shares the results of a recent academic research study that measures the value and impact of placemaking and proves a positive return on investment for placemaking interventions. Join Vedran and Udo as they discuss the role of quantitative data and designers’ intuition during the design process.