As Partner and Business Development lead at Entro, Laura's focus is to ensure the organization is poised for continued growth as well as to shape the international portfolio of work across key sectors such as cultural, transportation, corporate, civic, and commercial real estate.
Laura benefits from a diverse portfolio of expertise in marketing communications and has a proven track record of 15+ years leading creative and design-based teams and projects. Prior to joining Entro, Laura was Managing Director at Crescent, a communications design firm serving the non-profit sector.
Laura holds an Honours BAA and certificate in Design Management from Ryerson University. She earned her RGD (Association of Registered Graphic Designers) designation in 2011 presenting a rich portfolio of work in identity, print communication, website and app design and development. She has participated in mentorship programs through the Women in Leadership network and was on the Advisory committee for the School of Media Studies at Humber College tasked with the review and endorsement of the Bachelor of Design and Certificate in User Experience Design programs. Laura is a past member of the Board of Directors of the RGD but still resides on the Ethics Committee. She is an active member of the Board of Directors for the SMPS (Society for Marketing Professional Services) Ontario chapter and an advocate for the value of marketing and business development in the AEC industry.