Andrew is a principal and founding partner of Entro, and has been involved in developing products and creating immersive environments since 1985. With a degree in Industrial Design and background in Architecture, Andrew brings an architectural sensitivity along with an understanding of anthropometrics, materials, manufacturing technologies, textures and lighting to each project. This experience drives Entro’s unique approach to projects and has been key to the international expansion and success of the company. Andrew is interested in how we as individuals perceive space, which helps in the understanding and creation of intuitive visual and sensory spaces. Andrew believes that design should be founded in research and must respond to measurable criteria to solve a problem and create value. Entro’s long list of awards is testament to this approach.
Andrew is active with many professional associations. He is a long-standing Toronto Chapter Chair and past board member of the SEGD, and a part of the ACIDO, RGD, and ULI. In an effort to build the design community and promote a greater awareness of Experiential Graphic Design, Andrew has lectured and written extensively for organizations and various design publications.