Toronto, Ontario


Union Station welcomes over 40 million passengers annually as a hub for GO Transit, TTC, VIA Rail and the Union Pearson Express. Entro developed a comprehensive wayfinding and signage strategy and, in this first phase of Union Station’s multi-phase redevelopment plan, oversaw the rollout of signage for the exterior building identification and directional signage, the new York concourse, as well as parts of the Great Hall leading to the UP Express terminal.

Entro’s signage design for Union Station’s revitalization pays homage to its Beaux Arts architecture. A contemporary adaptation of the columns, capitals and entablature, the design features modern pylon forms and signage frames with an interplay of bronze and zync finishes for historic versus modern areas of the complex.

Reflective of the bright, open interior space, the wayfinding signage promotes clean lines and uncluttered graphics, carefully integrated into the architectural context for clear navigation.

The future Union Station is envisioned as both a transit hub and a retail destination. The wayfinding system responds to both: it facilitates efficient passenger movement, but also encourage visitors to explore.

The project involved coordination of multiple stakeholder interests and rationalization of brand hierarchies for signage. The result is a cohesive system linking transit services, nearby attractions, whilst defining a new tone, character and sense of place for the destination.

Read more about this project as featured on UrbanToronto.