SUGARHOUSE CASINO

Philadelphia, Pennsylvania

Project

Located along the Delaware River, the SugarHouse Casino is bringing new life to the ‘Fishtown’ district of Philadelphia. Built on the site of the former Jack Frost Sugar Refinery, this complex takes its name and theming from the historical roots of the site.

The gaming theme is represented in the SugarHouse brand, which appears as letters on the tumbling reels of a slot machine.

Entro created an environmental graphics program that reflects local history and enhances the Casino's striking architecture.

Building on historical references, the casino’s restaurants playfully recall their sweet start with names such as Jack Frost and The Refinery.

SERVICE:
PLACEMAKING