In 2010, the 7-storey Robbins Pavilion building expanded the existing Royal Alexandra Hospital with 291 beds, making it one of the largest in Alberta. Working closely with Dialog and client’s executive management team, Entro conducted stakeholder interviews, provided an audit of existing conditions and developed the overall wayfinding planning and design principles for signage and donor recognition at the hospital.
The 359,384 sq.ft. expansion introduced several specialized divisions for the facility, including: the Lois Hole Hospital for Women, the CK Hui Heart Centre, the Robbins Learning Centre, the Ted and Lois Hole Healing Garden, the Robbins Chapel, and the Walkway of Hope.
Our design principles were applied to the design of a signage system and recognition program for the pavilion. The system components, graphics and colour are derived from the industrial design aesthetic of medical imaging machinery – reducing visual clutter within the hospital, providing a quiet but effective information system. The program was extended to the hospital’s new Orthopedic Surgery Centre, where a sustainable and cost effective approach to the system design keeps the program up to date.