The design of the Rotman building is a direct expression of the school’s core mission to promote the power of creativity, innovation, and integrative thinking in 21st century business education.
Entro's minimalist approach for the wayfinding and donor recognition program echoes these ideals.
The donor recognition program seamlessly displays donations from alumni and others.
By using fine materials (such as glass) and blending both digital and static signage into the architectural context, we were able to amplify the scale, proportion and placement of the signage.
The result lends international appeal - a cohesive design for a vibrant global hub grounded by the identity of the School.