ROCHESTER INSTI­TUTE OF TECH­NOL­OGY (RIT)

Rochester, New York

Project

For the new home of the RIT Tigers hockey teams at the Gene Polisseni Center, Entro designed a comprehensive signage program that incorporates RIT's colours and tiger brand.

Abstracted and sliced into shifting vertical strips, these graphic elements create the illusion of movement in delightful, surprising ways.

RIT’s Sports Hall of Fame honours current (and future) inductees in a continuous origami-style plate that alternates between tiger stripes and inductee panels. The result is a dynamic faux-lenticular effect that shifts depending on viewing perspective.

SERVICE:
PLACEMAKING