Prince Arthur’s Landing is a former commercial port that features enormous piers, warehouses, rail facilities, and a foundry. The piers were converted to public promenades, open space, and facilities for recreational boating. The mixed-use development will include condominium buildings, a hotel, retail, and amenities such as gardens, buildings, and open space to serve recreational, historical, and cultural needs.
In collaboration with Studio Blackwell, Entro designed and implemented a comprehensive signage program that reflects the site’s industrial waterfront heritage.
Since there was no existing brand to draw upon for the solution, we turned to the site itself for inspiration. We made an extensive photographic record of the landing and developed insights into how it had been used historically as an important port and shipbuilding facility. It was a terminus for the grain industry, where train cars unloaded their goods into gigantic silos, which were then transferred to ships plying the Great Lakes.
The wayfinding system draws upon historic techniques and materials, balanced by new design sensibilities.